User Experience research of America line

Research project of user experience through emotion analysis.

The challenge

Research the Hotel New York customers' experience and propose innovative ways to make it (even) better.

*This research project was carried out with Hotel Holland America line and Round Feathers.

UX Research through emotions

Why emotions to do research? Often when we ask directly to the user "What do you want from an experience?" their answer can be misleading. Emotion don't lie, so we ask users which emotion they experience and why the have it.

*You can find more about emotion research here, by Delft Institute of Positive Design.

The process